boat company owner | aman gupta boat | Boat success story । boat owner | Aman Gupta । Sameer Mehta ।

 

What sets Boat apart is that it competed with the Chinese competition to become the market leader and the 5th best Veraval company in the world. By the time the boat was started 5 years ago, the Chinese company had entered India and now you will see that only Chinese companies are the market leader in the mobile market and if you look at the segment like ear phone, then the market leader is the boat, how by maintaining the boat profitability. Be the market leader.

Aman Gupta and Samir Mehta created an aspirational brand that sells affordable products which are really liked by the customer and solve their problem, so it is very easy to say all this but not implement otherwise they adopted 4P startegy.

4P mean

1 Product 

2 Price 

3 Place 

4 Promotion

Focused on all this.

Product - 

To be the first strategy to be successful, your product should be very strong. When the boat entered the market, the competition was very high, so the boat focused on solving the demand of the Indian customer. The company which was at that time used to make black and white ear phones from the same boring. But the vote brought a very colorful and well designed ear phone.

Which you know that all Indians like base very much so they added bass to all their air phones. 

1 Make flat cable triangle proof. 

2 Install metal heads. 

3 The length of the cable was also                increased.

Price - 

No matter how good you make the product, if you do not price it well, then the customer will not buy those which are local airphones, they get 50 to ₹ 100, which are foreign brands, they sell their earphones for 800 to 500. The boat decided that they will make their earphones in between 100 to 500 to 600 and look at the ear buds which are local they come in 500 to 600 and the foreign brands come from 5000 to 6000. The price of the earport has been kept in 2000 to 5000 and 6000.

Place - 

Now the man who was his competition, he used to sell offline. But it takes a lot of money and time and a lot of resources to build a distribution in offline. So the boat decided that he would sell online and initially he did not sell on his website because initially his brand was not build, then people did not trust. So he focused that he will sell on amazon or Flipkart. The quality of the product was good.And the pricing was also good, people started ordering and the reviews also started getting good, so you know if the review is good then the sale will also be tremendous, in this way their sales started increasing, then they started selling on their website. Did and started giving discount and then the sale also started getting good.

The basic funda is his, his majority audience  is a youth, youth has also bought his goods online, so he can spend more online and your margin is also made online.

Parmotion - 

To build a brand it is necessary to promote properly. So the boat was targeting the youth audience, so they did not spend much money on banner ad tv ad in all and spent money on google ad facebook and instagram ads because youth mostly spend their time on these platforms. He sold a special thing's earphone as a lifestyle product. 

Three things are very famous in India. The first is cricket, the second is Bollywood, and the third is fashion. 

The boat sold its product by collabrating all three. All the big companies want to hire the biggest celebrity and keep selling all their products from that, but the boat believes that India is a divers country and everyone's interest is different and liking is also different. If we are not able to sell our products from one brand ambassador then we have to choose different brand ambassadors.

To choose such brand ambassadors from whom the customer can relate. 

1 Sound of Champion In this, Boat made the cricketer the brand ambassador. 

Hardik Pandya 

Suresh Raina 

2 Glamor Of Star Boat has roped in some Bollywood actresses and actors as brand ambassadors. 

Kaira Advani 

Kartik Aryan and 

Jacqueline Fernandez 

3 Souls of Magicians In this, the boat made some musicians as brand ambassadors. Guru Randhawa 

Neha Kakkar

Boat is currently working with five IPL teams

 The majority shareholder is still with the founder of the boat.

 Aman Gupta 28.1% is a shareholder.

Sameer Mehta 28.1% is a shareholder. 

Boat has raised its total funding of $118 million 

Some major problem is facing the boat right now. 

There is a lot of dependence on the Chinese, 90% of their products are manufactured in China, India's problem is going on with China, so many times there is a problem in the supply chain. 

The boat is heavily dependent on online such as Amazon and Flipkart.

Aman Gupta’s company managed to generate a whopping INR 500 crore income in the fiscal year 2020 regardless of the pandemic outbreak. Aman Gupta partnered with Sameer Mehta in November 2013 to launch BOAT’s custodian company, Image Marketing Services Pvt. Ltd. 

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